Mission Statement
In recent decades, pyramid schemes have become an insidious, pervasive and corrupting influence in the marketplace and community, causing financial and social harm on a global scale.
Since 1980 a new form of sales and marketing, called multi-level marketing or network marketing, has spread worldwide and spawned an explosion of pyramid sales schemes involving tens of millions of consumers. The line between legal forms of network marketing and fraudulent pyramid programs is a point of Read More…
Enough Is Enough. It’s Time for Action!
No more denial, shame or embarrassment. No more confusion. No more blaming the victim. No more resignation. And absolutely no more fear.
Pyramid Scheme Alert is the first consumer organization to confront the abuses and trickery of pyramid scheme perpetrators.
Pyramid Scheme Alert is a non-profit, privately supported (by memberships and donations), all-volunteer,
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Resources
Despite the volume of lies and hype flowing from multi-level marketing schemers there is more valid, research-based and whistle-blower information available today than ever before. The truth is emerging.
As in the cases of Enron, the lethal cigarette industry, bank and mortgage frauds and the Madoff ponzi scheme, the truth about multi-level marketing is taking time to emerge but the truth inevitably prevails. As the Links offered here show, the number of activists is growing. Major Read More…

Consumer Report Now Available:
What is this Thing called Multi-Level Marketing?
This new article by Robert L. FitzPatrick is an economic “portrait” of multi-level marketing (MLM) in the USA. The report has compiled and analyzed the data on three of the oldest and largest MLM companies, Amway, Herbalife and Nu Skin in a readable and understandable way to paint a recognizable picture. Together, these three constitute 10% of the entire MLM operations in America and serve as representatives of all others. About 1.5 million Americans are signed up in them each year. Most quit within a year. The report shows shocking loss rates among participants and an extreme transfer of money to the 1% at the top. The study also examines the potential for “retail” sales by distributors, which turn out to be non-existent. Finally, the report examines the financial chances of success of a new recruit joining any of the three today.
If you have an interest in seeing this report, contact us.
10 Big Truths about Multi-Level Marketing
Hidden, Obscured and Denied… Author Robert L. FitzPatrick, Pres. of Pyramid Scheme Alert has published an eye-opening, succinct exposition of the realities of "multi-level marketing." The newly published booklet is a distillation of years of research, expert-witness...
read moreConsumer Alert: Beware of Scam Using Initials, F.T.C.
Consumers should be on the lookout for an entrapping and misleading document circulating and being widely referenced on the Internet entitled, "Business Guidance Concerning Multi-Level Marketing." It purports to offer guidelines for legal and legitimate "multi-level...
read moreRacketeering Suit Against MLM, Stream/Ignite, Cleared to Go Forward
The United States Supreme Court has ruled that it will not hear the appeal by the Texas-based MLM, Stream/Ignite, leaving standing the class action certification granted by the US 5th Circuit Court of Appeals. After years of evasive court room tactics by Stream, this...
read moreOn 20th Anniversary of “False Profits” Book, PSA Newsletter Examines Future of MLM
A new "Update" newsletter has been published by Pyramid Scheme Alert, entitled, "The History and Future of Multi-Level Marketing." The newsletter is prompted by the 20th anniversary of the book, False Profits, authored by PSA president, Robert FitzPatrick with...
read more“Anti”-Pyramid Scheme Bill and “Alternative Legality”
Update: The proposed law promoted by the Direct Selling Association to protect "MLM" companies from future regulation, criminal prosecution and class action lawsuits was reintroduced in 2017 with changes, though the intent is the same. It is now called HR 3409. The...
read moreSign of What’s Coming in Pyramid Scheme Law Enforcement at the FTC
Perhaps the clearest and most direct indicator of what is coming in America for pyramid scheme law enforcement and consumer protection occurred in recent week before the inauguration of president-elect, Donald Trump. Regulation and consumer protection are poised for a...
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